Sunday, November 23, 2014

presentation

Performing Gender: A Content Analysis of Gender Display
in Music Videos

The author Cara Wallis showed the differences of gender display by males and females in music videos. Gender display involves nonverbal behavior of facial expressions, eye contact, gestures, and posture. The difference between males and females is how they show this. A study was conducted through viewing MTV and MTV2 music videos during the prime hours to figure out if it were males or females who would display more subordinate nonverbal behavior than the other, if females display more sexuality, and if males will how more aggression. It was confirmed that females showed more subordinate display, females are more sexual, and it was partially confirmed that males are more aggressive.

Amy Ngo

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